1 VIP Ticket left - Claim it today!
〰️
1 VIP Ticket left - Claim it today! 〰️
The Doula Agency
Leaders Summit 2025
April 28-29, 2025 | VIP Day: April 30, 2025 | Atlanta, GA
Connect - Learn - Expand
Virtual ticket option now available!
NEW: Sponsorships opportunities here
Inviting all doula agency owners
Join this one-of-a-kind gathering where we come together to expand our businesses, foster meaningful connections, and lead our teams and communities with purpose and power.
Ready to rise as a leader, grow your agency, and make a lasting
impact in the communities you serve?
If you’re feeling called to:
Gather in-person with industry peers to discuss many aspects of the work we do.
Discuss common challenges & learn new solutions that result in growth.
Learn team building leadership skills that will help retain quality team members
Integrate revenue growing strategies and professional development to create a more thriving agency.
You’re in the right spot.
Pssst….Want to experience it before buying a ticket?
Watch our most recent chat for Agency Owners:
Kristin Revere, Gold Coast Doulas
“You are an awesome connector, Melissa!”
Kristen Lucas, South Austin, Tx, 2024 Best in Birth Winner
“I have never regretted a purchase I’ve made from Melissa Fernandez! She is an amazing teacher in so many ways, you don’t want to miss this!”
Summit Overview
The Doula Agency Leaders Summit isn’t your typical conference…
it’s an empowering gathering for visionaries, game-changers, and passionate agency owners ready to unlock their potential and inspire their teams.
Be ready to:
✅ Dive into hands-on learning that allows you to confidently support pregnant and postpartum clients with transformative results.
✅Have collaborative conversations, mastering nuanced care techniques that foster deep, lasting change.
✅Learn skills, see new perspectives that challenges and stretches you to step into the bold leader you envision, enhancing your overall confidence and professional success.
The Summit Experience
Details
Location: The Solarium, Decatur, GA—a beautiful and welcoming venue perfect for intimate networking and growth.
Date: April 28-29, 2025, with an exclusive VIP experience on April 30.
Purpose: Connect | Learn | Empower | Lead | Inspire
Not just another Summit...
This is the first ever event designed
exclusively for doula agency owners. We’ve never gathered so robustly in-person before….until now.
with a focus on
✓Proven Lead Generation Tactics: Discover new client attraction strategies.
✓Effective Team Leadership: Learn techniques to build empowered, self-driven teams.
✓Streamlined Operations: Implement processes to simplify growth and daily operations.
✓Revenue Expansion: Maximize your profit streams and scale your services.
AND A UNIQUE structure
✓Showcase Your Expertise: Our collaborative conversations provide opportunities to share your wisdom and skills to your peers
✓Real-time Leadership Practice: Step into the Pod Leader role to build confidence and position yourself as an expert in your field amongst your peers!
WHAT IS A POD LEADER?
Pod Leaders will facilitate small-group discussions during the Summit, bringing together peers in collaborative sessions and empowering everyone to share insights.
As a Pod Leader, you’re not just attending—you’re helping shape the conversation, gain visibility, and connect deeply with peers in the industry.
Pod Leaders: Vision + Expertise
-
As a Pod Leader, you’ll facilitate meaningful discussions in small-group settings. Choose a topic you’re passionate about, such as:
Team Leadership
Streamlined Processes for Agency Growth
New Revenue Streams in Doula Care
Effective Client Communication
Designing Client-Centric Programs
Or propose your own topic!
-
You’ll be the Lead of a discussion breakout session of 45 min - 1hr.
The topic discussed will be one of your choosing. Prepare 1-5 prompts to start the discussion and let it flow in a healthy, collaborative discussion.
A ‘how-to’ guide can be sent as a framework, if desired. -
To showcase YOU & your wisdom/expertise.
We each have our specialities and experiences that make us leaders in our niche. Providing a space to amplify your voice and be positioned as a authority figure amongst your peers provides the opportunity to let your light shine.
I’d love for this event to be the space we truly get to see you in your flow.
What Summit Attendee’s are most excited about:
“Melissa's service is outstanding, she is always looking for innovative ways to serve her community. From her private podcast, digital products, programs and guidance are a complete support system for any maternity professional.
Don't hesitate to contact The Atlanta Postpartum Doula, as you'll always find amazing resources and a vision that will help get the best out of your strengths. Highly recommended!”
— Angie M., Google Review
An Annual event for us
As Agency Owners,
we’re craving connection.
With the unique and often challenging role we play, opportunities to connect meaningfully with peers have been few and far between.
Building our work largely in isolation or through brief online interactions, we’ve been missing the depth of in-person connection.
This Summit is our chance to come together
Not only to strengthen our bonds but, most importantly, to elevate our leadership and enhance birth, postpartum, and parenting outcomes within our communities.
The Summit Schedule
April 28-29 General Ticket | April 30 VIP Experience
-
Monday, April 28
Theme: Optimizing, scaling, and Innovating Your Agency
12PM - Check in
12:30 PM – Welcome and Opening: Leadership w/ Purpose
1 PM – Pod Discussions Begin
3:30 PM – Break
4:00-5:00 PM – Practical Applications and Reflections
-
Tuesday, April 29
Theme: Building and Empowering Teams
9:00 AM – Opening on Team Leadership and Community
9:30 AM – Pod Discussions Begin
12:00 PM – Lunch break and optional networking
1:15PM - Keynote Experience
3:00 PM – Afternoon Pod Discussions4:45PM - Closing Reflection
5:00 PM – Optional Social & Networking at Mezcalito's Cantina nearby
-
Wednesday, April 30 - VIP Day
Theme: Recharge & Transform: Cultivating Inner Leadership
9:30 am – Welcome & Connect
10:00 am – Relaxation Sound Bath & Spa Experience
11:30 am – Private Catered Lunch
12:30 pm – Mastermind Session: The Inner Leader in You
This small-group mastermind will focus on transformative questions around legacy, purpose, and the deeper “why” behind each agency leader’s work. Topics may include:-Aligning personal values with business goals.
-Exploring meaningful impacts on clients and the community.
-Navigating personal transformations while leading others.
1:45 pm – Closing Ceremony: Personal Reflections & Commitments to Growth
This day is dedicated to integrating our Summit Experience and replenishing the mind, body, and spirit. It provides an intimate space to explore deeper leadership questions, foster connections, and unlock personal transformation. Attendees will leave feeling reconnected to their vision and inner leadership.
Lodging is not included, but here’s guidance:
-
1. The Wylie Hotel (Luxury)
An elegant boutique hotel with luxury accommodations and refined amenities, approximately 20 minutes by car from Decatur. Perfect for those seeking a high-end experience.2. Hampton Inn & Suites Atlanta Decatur/Emory (Mid-Range)
Located close to The Solarium, this modern hotel offers comfort and amenities near the venue.3. Super 8 by Wyndham Decatur/Downtown/Atlanta (Budget)
A simple but convenient stay about 15 minutes by car from The Solarium.Alternative Options
Consider browsing nearby Airbnb properties or local bed-and-breakfasts for a more personal stay. -
Hartsfield-Jackson Atlanta International Airport is 25 minutes from The Solarium, with car rental options, rideshare (Uber, etc) and MARTA rail options.
-
Within walking distance, explore Paolino Italian Restaurant for classic Italian dishes or unique dining or Universal Joint Decatur for a relaxed, American restaurant with burgers and great cocktails.
The area also features shops and cafes, while further out, you can enjoy Atlanta’s highlights like the Georgia Aquarium and the Atlanta Botanical Garden. -
A private Facebook group will help coordinate car rentals, housing splits, and other logistics with fellow attendees. Access immediately upon ticket purchase.
Let me know if you’d like more specific details on any of these!
Limited Tickets Available – Reserve Yours Now!
With just 50 tickets available, this event will sell out.
Don’t miss your chance to join a powerful network of like-minded leaders, gain new insights, and take your agency to new heights.
Meet the Summit Speakers and Pod Leaders
Our selected Speakers and Pod Leaders will inspire, challenge, and equip you with the strategies to elevate your agency, refine your business structure, and unlock new levels of growth.
*Each Summit ticket receives a Bonus FREE course from Nichole Joy!
Your Summit Hosts:
Meet Melissa Fernandez
As a retired Cirque du Soleil acrobat, NCAA Hall of Fame athlete, Certified Postpartum Doula, and Level 3 Expansion Principle Practitioner, I’m on a mission to Revolutionize Postpartum care in America.
I lead the #1 postpartum agency in greater Atlanta and have built digital events and programs to bring my vision into reality.
Combining intuitive, values-based strategies with a focus on excellence, I craft informative, community driven spaces for families and birth workers to activate their most expansive version to come forward.
Meet Ashlee Kuchar
Certified Postpartum Doula &
APPD Postpartum Coordinator
A crucial contributor to the success of The APPD Agency and our most sought-after postpartum doula for clients, Ashlee is an invaluable player in our team.
As a a co-architect of APPD’s programs and a mastermind of our agency’s operations. Ashlee’s keen eye and efficiency keep us running smoothly.
She'll be ensuring the event goes smoothly, leading pod discussions as needed, and answering any questions you may have.
Meet Abby Haines
Certified Postpartum Doula &
APPD Admin Assistant
Another crucial contributor and doula, Abby is the heart of APPD’s administrative support.
She plays a vital role in lead generation, doula mentorship, community outreach, and fostering partnerships that enhance our agency's support network.
She'll also be ensuring the event goes smoothly, leading pod discussions as needed, and answering any questions you may have.
Frequently Asked Questions
-
This is for you if...
You're the owner of and operating a legal, doula agency with a team of 2 to 250+
You’re an aspiring agency owner or just starting out (here’s a special bundlejust for you—)
You want to add more depth to your current skill set as an agency owner
You want learn the latest industry standards and innovations
You want to meet other doula agency owners in person!
If you’re serious about building a sustainable, thriving agency, then yes—whether you’re brand new or running a team of 200+, you’ll get what you need.
-
You bet! We have a mix of team sizes and all contribute to the growth of our industry. Be in the room to spearhead the charge with your expert wisdom.
Consider sponsorship to share your work to Agency Owners Nationwide -
You don’t want to have an incredibly fun time hanging out and learning with doula agency owners from all over the world
You’re not open to collaborative conversations
You don’t want other agency owners to succeed in business
You feel competitive with other doula agency owners
-
Yes!
If you get called in, I’ll refund the difference so you can attend virtually instead. -
Due to the high demand and limited seats, tickets are non-refundable.
However, you may transfer your ticket to another person. Reach out to us if you need assistance.
-
Yes! Details will be shared at The Summit.
I’m a 4/6 splenic projector in Human Design….I’ll decide in the moment at the event how we’d like to continue the conversation afterwards!I’m always open to suggestions :)
-
These are the key differences:
• General: Includes access to all Summit events on April 28-29
• Pod Leader Admission: Includes everything in a General ticket, plus the opportunity to lead a small-group discussion on a chosen topic. This allows you to showcase your expertise, connect deeply with peers, and position yourself as a leader
• VIP Admission: Includes everything in a General ticket, plus exclusive access to the VIP Day on April 30, featuring a spa experience, catered lunch, and a mastermind session.
-
Lodging is not included, but we will have an exclusive Facebook group to connect with other attendees for room-sharing, Air bnb'ing, and carpooling.
-
You get two tickets to attend, specifically for co-owners w/ a 10% discount to encourage both owners attending together!
-
VIPs get access to an exclusive day on April 30, including a sound bath, massages, a private lunch, and an intimate mastermind session with Melissa & the group.
-
Yes!
Connect with agency owners, industry leaders, and our sponsors. -
Absolutely. While they’ll feel different, the content and conversations will be just as powerful.
Virtual attendees will be able to participate live on Zoom, come off mute to engage in discussions, and hear everything clearly with our audio setup.
Plus, your ticket includes a free course from Nichole and a discounted rate for next year’s Summit!
Choose your experience
Each ticket includes:
Full access to Day 1 & 2 of the Summit and pod sessions
Agency Accelerator Workbook - Delivered digitally a week before the summit
Virtual Ticket: Includes LIVE feed of Day 1 & 2 presentations + discussions; Will be on a private Zoom call or Live Facebook video so you can actively participate in the conversation; Replays of the recordings will be sent to everyone who purchases any kind of ticket!
VIP Ticket: Exclusive bonus swag of locally-sourced items, mastermind session, catered lunch and snacks, plus a sound bath meditation experience led by Dr. Alexis Romeu.
Pod Leader
$397
SOLD OUT
Popular
General Admission
$444
Co-owners Pass
$799
Go together - save 10%
VIP Experience:
VIP Single Ticket
$697
only 8 1 LEFT
Co-Owners VIP
$1,254
SOLD OUT
Virtual
$297
Sponsorship Opportunities
$100 - $7,000
IN CASE YOU WERE CURIOUS.
What they are saying about working with Melissa
•
What they are saying about working with Melissa •
Ready to join us for an unforgettable Summit?
Secure your spot and be part of a transformative experience with like-minded leaders dedicated to elevating ourselves and the doula industry.